CREATED, CRAFTED AND CONSIDERED
Put simply sustainability is about sustaining. It’s about ensuring that we meet our needs for today, without compromising future generations ability to meet theirs.
It’s easiest to think about it as ‘how does it affect us now? and how does it affect us in the future?’. If it's a positive result in both then you have a good thing going on.
It’s a word that gets thrown around at lot these days, and it can get confusing which is why we have created a simple guide to how we are sustainable below, if you want to chat more please feel free email us at firstname.lastname@example.org
It’s what it’s made of that counts.
Organic fabrics, printed with the latest technology; a completely waterless process. It’s not just less water waste, it’s zero – as simple as that.
Our Main Fabric: Organic cotton
Organic cotton is cotton that is grown without any nasties like pesticides and doesn't contain common toxins like formaldehyde. Our organic cotton is GOTS certified which stands for Global Organic Textile Standard, an industry group that only grants their seal of approval to products that adhere to strict ecological and social criteria. You can read more about it on their website here
- GOTS Certified cotton ensures fair working conditions for farmers and no child labour.
- Organic cotton uses 71% less water than traditional cotton farming techniques.
- Traditional cotton uses 16% of the world’s total pesticides, organic cotton uses zero. Your skin is the bodies biggest organ, you wouldn’t want your lungs breathing in toxic chemicals all day – so why should your skin? Organic cotton is what’s best for your health, the land and our water ways.
Our lining: Lenzing Modal
‘Lenzing modal’ is created by an Austrian company who developed the fibre from Beech trees. Products certified under the Lenzing trademark, come from forests which adhere to strict forestry codes. Also, Lenzing is dedicated to ensuring all their business practices, even the way they power their factory is sustainable. You can read more about it on their website here.
- It is completely biodegradable
- It’s 50% more water-absorbent than cotton, which makes it great for lining.
- Beech trees are self-propagating, meaning they require less resources to farm them.
Important to note
Lenzing modal is a different thing to just ‘modal’, it's important that it carries the Lenzing trademark, so that the origin of the trees can be traced. Many ‘modal’ fabrics without the Lenzing trademark, come from a murky background and are often linked to deforestation in Indonesia.
Our prints: Waterless Digital Printing
All our printed fabrics are created using Kornit’s revolutionary digital printing technology,
It’s quite straight forward – no water is used in the printing process which includes no pre-treatments, washing or steaming required. You can read more about on their website here.
- The inks we use are water based and 100% free of heavy metals, formaldehyde and APE.
- This means they are non-hazardous, non-toxic and biodegradable
- Every year the textile industry creates 2.5 Billion gallons of wastewater. This creates zero.
Our dyed fabrics: Black
We have chosen to dye our fabrics black (not digital print them), because it creates a nicer finish. Dying fabric is normally a bad idea, because of the heavy metals that are required in the process and because the wastewater poisons our rivers and oceans.
Thankfully we work with a dyer who uses only STANDARD 100 by OKEO-TEX certified dyes, which means they are certified against harmful chemicals. But even better, our dyer uses a reverse osmosis process to remove chemical residue before it is disposed of, ensuring that clean water is put back out in the environment.
Meet your makers
Designed in Sydney and created with our ethically certified partners. Find out more about our steps to ensure social responsibility.
Created consciously in Australia
We don’t make just ‘stuff’, we make clothes that you will love and last you a lifetime. A key part of this is designing so that you can get multiple outfits out of the one piece.
Take for example our Sandra Halter top – a simple top on its own, but we have designed the Clementine blouse to go under it as an example of how you can style it more than one way so it’s the gift to yourself that keeps giving.
Put the Sandra top with a blouse, t-shirt, jumper, blazer or wear it by itself and hey presto you have multiple outfits, multiple wears. We hope that this helps to kill that craving for something new, because at the end of the day the most sustainable thing you can do is buy less but buy better.
Made with loving hands in India
Our factory in India is family owned and both SA 8000 and WRAP certified. What does this mean? It means that our factory is seriously committed to producing in a socially responsible way. Both WRAP and SA 8000 are independent bodies that enforce a zero-tolerance policy towards child labour, forced labour and inhumane treatment. They certify that workers are paid a liveable wage and work regular hours.
You can read more about WRAP certification on their website here and more about SA 8000 certification here.
For our Women – T-shirts and Totes, a collaboration with Freeset.
We source our t-shirts and totes from Freeset, a fantastic organisation that helps to free women from the sex trafficking industry and provides ongoing support, shelter and job training to women within their program.
The t-shirts and totes come in the most luxurious organic cotton, and are embroidered here locally in Sydney. You can find out more about Freeset at their website here.
It’s your story.
Chief is about community. Discover how you make all the difference.
We can’t exist without your support.
And because you have been so supportive to us, we want to support you!
This is a brand to be yourself in, whatever that may be - we’re just here to amplify what’s on the inside. We value an honest voice and want to hear your thoughts – what do you think of our sustainability? How can we do better? How can we best support you?
Let us know at ‘email@example.com’
We want to get your story out there.
We want to use our platform to spread the word about all the great work that our Chief women do daily. If you have a story to tell then we would love to feature it, because it’s not how you look but what you do that counts.
Be with us to see our vision in to the future.
Part of the reason we use cotton as our main fabrication is because recycling technologies are becoming more and more available, so one day soon we hope to be able to tap in to these technologies and create a closed loop system. We have designed our products with the end of its life in mind. So, when, if ever, decide to give up your Chief Studio pieces, please get in touch so we can take it back from you.